Julie-Laure Coassin | Digital Project Manager

I am a passionate and dedicated senior digital project manager based in London, UK with experience delivering full-life cycle and award winning projects in an agency environment.

  • Nissan Micra
CLIENT: Hill & Knowlton
WORK: Multilingual website design and build
LINK: Campaign no longer live
Working alongside PR agency Hill & Knowlton we devised a multi-lingual quiz, aimed at a female audience, to determine their driving stress profile. Users download stress-busting playlists, are advised on how to eliminate driving stress & also learn about the relaxing new features of the Nissan Micra!


ROLE: account management / production / commercial

    Nissan Micra

    CLIENT: Hill & Knowlton

    WORK: Multilingual website design and build

    LINK: Campaign no longer live

    Working alongside PR agency Hill & Knowlton we devised a multi-lingual quiz, aimed at a female audience, to determine their driving stress profile. Users download stress-busting playlists, are advised on how to eliminate driving stress & also learn about the relaxing new features of the Nissan Micra!

    ROLE: account management / production / commercial

  • Jenny Craig UK
WORK: Website design and  build, on-going projects (display, A/B testing, website analysis…)
LINK: website no longer live
Nestle engaged Codegent to develop to UK Jenny Craig site to coincide with a concerted push of the brand within the UK. The project was a design and build job but more interestingly we have been heavily involved with the digital strategy for the brand, driving the scope of the work being delivered. The main aims of the website were to get users to understand the benefits of Jenny Craig, credentialise the brand through success stories and get them to pick up the phone to speak to the UK sales team. Results: Website leads have increased by 15%, average time spent on the site increased by 30% and user engagement is up exponentially. Average project budgets on the account are at under 90% over a 12 month period and the agency – client relationship is superb. 


ROLE: pitching / account management / production / commercial / strategy

    Jenny Craig UK

    WORK: Website design and  build, on-going projects (display, A/B testing, website analysis…)

    LINK: website no longer live

    Nestle engaged Codegent to develop to UK Jenny Craig site to coincide with a concerted push of the brand within the UK. The project was a design and build job but more interestingly we have been heavily involved with the digital strategy for the brand, driving the scope of the work being delivered. The main aims of the website were to get users to understand the benefits of Jenny Craig, credentialise the brand through success stories and get them to pick up the phone to speak to the UK sales team. Results: Website leads have increased by 15%, average time spent on the site increased by 30% and user engagement is up exponentially. Average project budgets on the account are at under 90% over a 12 month period and the agency – client relationship is superb. 

    ROLE: pitching / account management / production / commercial / strategy

  • Nestlé | Aero

    WORK: Facebook application desktop & mobile, online media, community management

    LINK: https://apps.facebook.com/aeromail/

    AERO® launched their new shaped & bubbliest ever milk and mint flavour bars alongside a limited edition orange flavour. They came to us to develop a digital activation with Facebook at the heart. We wanted customers to get excited about the new launch and to advocate AERO® to friends. Spreading the ‘bubbliness’ by being playful spontaneous and fun. We asked customers to do something that ‘makes the world a ‘bubblier’ place’. Users are encouraged to share a message with their friends, but this message is extra special, ‘more bubbly’ if you will. We introduced AERO® mail. The messages are hand crafted in balloon-modeled letters. The user can select a colour, write a bubbly message and send it to up to 5 Facebook friends to brighten their day; they also received a free sample of the new bubbly bar for their efforts. 

    ROLE: pitching / production / account management

  • Kellogg’s | Get up & Go!
WORK: iPhone app
LINK: Only available in the Irish App Store
Get Up & Go is an interactive app for parents to help get their kids out the door in the morning. It allows you to set a profile for each child, and then set timings for tasks such as brushing your teeth and getting dressed. The kids get a star rating for how well they do at each task and you can track their progress weekly. The app is also filled with helpful nutritional facts and all the Kellogg’s characters you would expect to see! The app is currently only available in Ireland but will be launching in 6 other European markets shortly.
ROLE: project management

    Kellogg’s | Get up & Go!

    WORK: iPhone app

    LINK: Only available in the Irish App Store

    Get Up & Go is an interactive app for parents to help get their kids out the door in the morning. It allows you to set a profile for each child, and then set timings for tasks such as brushing your teeth and getting dressed. The kids get a star rating for how well they do at each task and you can track their progress weekly. The app is also filled with helpful nutritional facts and all the Kellogg’s characters you would expect to see! The app is currently only available in Ireland but will be launching in 6 other European markets shortly.

    ROLE: project management

jlcoassin jlcoassin.co.uk 1 1 facebook app 1 mobile 1 website 1 Outdoor 1 No more projects. No project in category. 1 1 50 middle 1