WORK: Website design and build, on-going projects (display, A/B testing, website analysis…)
LINK: website no longer live
Nestle engaged Codegent to develop to UK Jenny Craig site to coincide with a concerted push of the brand within the UK. The project was a design and build job but more interestingly we have been heavily involved with the digital strategy for the brand, driving the scope of the work being delivered. The main aims of the website were to get users to understand the benefits of Jenny Craig, credentialise the brand through success stories and get them to pick up the phone to speak to the UK sales team. Results: Website leads have increased by 15%, average time spent on the site increased by 30% and user engagement is up exponentially. Average project budgets on the account are at under 90% over a 12 month period and the agency – client relationship is superb.
ROLE: pitching / account management / production / commercial / strategy
WORK: iPhone app
LINK: Only available in the Irish App Store
Get Up & Go is an interactive app for parents to help get their kids out the door in the morning. It allows you to set a profile for each child, and then set timings for tasks such as brushing your teeth and getting dressed. The kids get a star rating for how well they do at each task and you can track their progress weekly. The app is also filled with helpful nutritional facts and all the Kellogg’s characters you would expect to see! The app is currently only available in Ireland but will be launching in 6 other European markets shortly.
ROLE: project management