British Airways | My High Life Entertainment
WORK: Facebook app
My High Life Entertainment is a desktop and mobile Facebook application where passengers can browse the entertainment on their flight, receive customer recommendations on what to take on board and earn Avios along the way if they purchase additional entertainment.
For the user, this lets them know what great world class inflight entertainment BA provide and therefore empowers them to make the most their time onboard by planning their entertainment before they fly.
For the business, it allows BA to understand what customers want to watch, whether through the onboard entertainment or on their own devices, to ensures that BA are purchasing the right content. It also increases customer bonding and relevancy of BA as an innovative brand by demonstrating our passion for making the flight a great experience. It achieves this by utilising creative technology to build a service touchpoint in-between ‘booking’ and ‘boarding’ to reduce one of the pain points in the customer travel journey.