Julie-Laure Coassin | Digital Project Manager

I am a passionate and dedicated senior digital project manager based in London, UK with experience delivering full-life cycle and award winning projects in an agency environment.

  • British Airways | #lookup

    WORK: Innovative outdoor campaign

    The objective was to raise awareness of the breadth of destinations offered by British Airways, their new routes and frequency of flights. 

    We wanted to create something truly engaging to remind us all how magical flying really is.

    We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within 200km. The ads not only displayed the flight number, but also where the plane was flying from. Dynamic retail messaging was matched to each route too. 

    ROLE: Production

    AWARDS:
    Cannes Lions (visit website)
    Direct | Ambient Media large scale - Grand Prix
    Cyber | Branded Tech Digital Billboard - Gold
    Cyber | Craft Innovative Use of Technology - Silver
    Media | Use of screens - Gold
    Media | Use of outdoor - Gold
    Outdoor | Digital screens - Gold
    Promo & activation | Use of Exhibitions and Digital Installations - Gold
    Promo & activation | Use of Other Digital Platforms in Promo Campaign - Bronze
    Promo & activation | Entertainment & Leisure - Bronze

    D&AD (visit website)
    Digital Design | Digital Installations - Yellow Pencil
    Integrated & Earned Media | Innovative Media - Yellow Pencil 
    Digital Design | Technological Innovation - In Book
    Digital Marketing | Innovation Use of Technology - In Book 

    ONE SHOW
    Interactive | Other Digital Solutions - Gold
    Advertising  | Outdoor - Gold
    Environmental/Experiential - Bronze
    Advertising  | Social Media & Viral Marketing - Silver
    Advertising  | Billboards and Transit - Silver

    Clear Channel Outdoor Planning Awards
    Best Use Of Innovation In Outdoor - Winner
    Grand Prize Winner - Grand Prix Winner

    Creative Circle
    Best Innovation - Gold
    Best use of DOOH - Gold

    Creative Review Annual
    Best In Book

  • British Airways | My High Life Entertainment

    WORK: Facebook app

    LINK: http://myhighlifeentertainment.ba.com

    My High Life Entertainment is a desktop and mobile Facebook application where passengers can browse the entertainment on their flight, receive customer recommendations on what to take on board and earn Avios along the way if they purchase additional entertainment.

    For the user, this lets them know what great world class inflight entertainment BA provide and therefore empowers them to make the most their time onboard by planning their entertainment before they fly.

    For the business, it allows BA to understand what customers want to watch, whether through the onboard entertainment or on their own devices, to ensures that BA are purchasing the right content. It also increases customer bonding and relevancy of BA as an innovative brand by demonstrating our passion for making the flight a great experience. It achieves this by utilising creative technology to build a service touchpoint in-between ‘booking’ and ‘boarding’ to reduce one of the pain points in the customer travel journey.

    ROLE: production

  • British Airways | Perfect Days

    WORK: Facebook app

    LINK: http://perfectdays.ba.com

    Perfect Days is a social service that helps you find, discuss, share the things a savvy traveler must do if they only have a day in a destination.

    Objectives:

    • Allow users to share destination knowledge in a creative and engaging way
    • Create user-generated that BA can use to inform and increase direct sales
    • Brings BA’s ‘To Fly, To Serve’ ethos to life, by providing a way for users to plan and share their ‘Perfect Days’
    • Produces user-generated content and insight into customer travel behaviour
    • Provides a platform to promote BA holidays and BA’s partner special offers

    Benefits to the user:

    • Encourages and allows knowledge sharing among fellow travellers
    • It’s an engaging way for travellers to plan their ‘perfect day’
    • Creates a social element, by allowing users to record and share their ‘Perfect Days’

    ROLE: production

  • British Airways | To Fly. To Serve.

    WORK: website, mobile, tablet

    LINK: http://toflytoserve.britishairways.com/

    To create a future facing and global marketing campaign that will help deliver British Airways’ customer promise in the next few years and fulfil the key company objectives.

    ba.com/toflytoserve is the one place that we tell the To Fly.To Serve. story alongside all of the most relevant proofpoints in a way that helps people learn more or experience.

    • It is dynamic in its interaction and design in order to motivate people to explore more of the story.
    • It is using compelling imagery and video to immerse people in our continuous change.
    • It can be customised by markets so that they can prioritise the content that matters most to their audience.

    ROLE: production

  • Winston Churchill
CLIENT: The estate of Winston Churchill & Curtis Brown
WORK: iPhone app design and build
LINK: http://www.churchillisms.com
Developed as a joint venture with the estate of Winston Churchill and literary agency Curtis Brown. It’s a collection of powerful, pithy and witty quotations from the speeches, writings and thoughts from one of the most dominant 20th century figures.


ROLE: account management / production / commercial

    Winston Churchill

    CLIENT: The estate of Winston Churchill & Curtis Brown

    WORK: iPhone app design and build

    LINK: http://www.churchillisms.com

    Developed as a joint venture with the estate of Winston Churchill and literary agency Curtis Brown. It’s a collection of powerful, pithy and witty quotations from the speeches, writings and thoughts from one of the most dominant 20th century figures.

    ROLE: account management / production / commercial

  • Searcys
CLIENT: Searcys
WORK: Website design and build & on-going maintenance
LINK: http://www.searcys.co.uk
AWARDS: Searcys 40|30 in 2009
W3: Flash motion graphics silver winner
W3: Restaurant silver winner
Webby Awards: Offical honoree
FITC AWARD: Flash motion graphics
Searcys were evolving their brand and customer proposition. They wanted their site to target two distinct groups - those organising an event and consumers looking for a restaurant or bar. We designed a site that guided the user through their options and then showcased each venue in all it’s glory!


ROLE: pitching / account management / production / commercial / strategy

    Searcys

    CLIENT: Searcys

    WORK: Website design and build & on-going maintenance

    LINK: http://www.searcys.co.uk

    AWARDS: Searcys 40|30 in 2009

    • W3: Flash motion graphics silver winner
    • W3: Restaurant silver winner
    • Webby Awards: Offical honoree
    • FITC AWARD: Flash motion graphics

    Searcys were evolving their brand and customer proposition. They wanted their site to target two distinct groups - those organising an event and consumers looking for a restaurant or bar. We designed a site that guided the user through their options and then showcased each venue in all it’s glory!

    ROLE: pitching / account management / production / commercial / strategy

  • Hoxton Hotel
CLIENT: Hoxton Hotel
WORK: Website design and build
LINK: http://www.hoxtonhotels.com
AWARDS: 2010
W3: Hotel & Lodgins Silver Winner
final shortlist of the BIMA Awards 
Hoxton Hotel is Shoreditch’s unique luxury-budget and multi award-winning hotel. The hotel is celebrated for it’s open pricing structure, value for money and the consistent over delivery that they provide their clients with. The challenge was to portray the beauty of the hotel surroundings through an immersive, visual experience whilst maintaining the strong natural search rankings. Lurking behind the artistic aims of the site was the commercial need of converting visitors to paying customers. We commissioned a lifestyle photographer to capture the essence of the experience and brought it to life through subtly animated Flash. The result is an immersive web experience, full of the character and soul that wins the hotel it’s numerous awards. Ubiquitous links to the hotel’s 3rd party booking system and clear calls to action mean that visitors have a clear conversion route without the hard sell.


ROLE: pitching / account management / production / commercial / strategy

    Hoxton Hotel

    CLIENT: Hoxton Hotel

    WORK: Website design and build

    LINK: http://www.hoxtonhotels.com

    AWARDS: 2010

    • W3: Hotel & Lodgins Silver Winner
    • final shortlist of the BIMA Awards 

    Hoxton Hotel is Shoreditch’s unique luxury-budget and multi award-winning hotel. The hotel is celebrated for it’s open pricing structure, value for money and the consistent over delivery that they provide their clients with. The challenge was to portray the beauty of the hotel surroundings through an immersive, visual experience whilst maintaining the strong natural search rankings. Lurking behind the artistic aims of the site was the commercial need of converting visitors to paying customers. We commissioned a lifestyle photographer to capture the essence of the experience and brought it to life through subtly animated Flash. The result is an immersive web experience, full of the character and soul that wins the hotel it’s numerous awards. Ubiquitous links to the hotel’s 3rd party booking system and clear calls to action mean that visitors have a clear conversion route without the hard sell.

    ROLE: pitching / account management / production / commercial / strategy

  • Skechers
CLIENT: Skechers
WORK: A CMS driven site for 15 territories in 11 languages, featuring 1000s of shoes
LINK: http://www.uk.skechers.com
Skechers, a US Based, global footwear manufacturer, had a single “rest of world” site (everything outside of the US) which was little more than a place to list latest products. Recognising their growing European and South American markets, the challenge was to recreate this catch-all site as something that would showcase their products, be simple to administer and drive sales. To add even more spice to the project, each of the territories covered by Skechers had different ranges of products and number of stockists, so the site had to be extremely flexible to allow for international roll-out. Additionally Skechers produce shoes for men, women and children and naturally the site design needed to accommodate this hugely varied audience.

ROLE: pitching / account management / production / commercial / strategy

    Skechers

    CLIENT: Skechers

    WORK: A CMS driven site for 15 territories in 11 languages, featuring 1000s of shoes

    LINK: http://www.uk.skechers.com

    Skechers, a US Based, global footwear manufacturer, had a single “rest of world” site (everything outside of the US) which was little more than a place to list latest products. Recognising their growing European and South American markets, the challenge was to recreate this catch-all site as something that would showcase their products, be simple to administer and drive sales. To add even more spice to the project, each of the territories covered by Skechers had different ranges of products and number of stockists, so the site had to be extremely flexible to allow for international roll-out. Additionally Skechers produce shoes for men, women and children and naturally the site design needed to accommodate this hugely varied audience.

    ROLE: pitching / account management / production / commercial / strategy

  • British Library – Sounds
CLIENT: The British Library - Sounds
WORK: website & mobile site designs, IA & UX Consultancy
LINK: http://sounds.bl.uk/
The British Library wanted to redesign the interface for their Sounds Archive, a collection of 45,000 original sound recordings. The breadth of content was considerable and the biggest challenge was to create an intuitive User Interface that would appeal to 2 distinct target audiences; academics and inspiration seekers. 40% of the project’s budget was spent on usability workshops and consultancy. The project completed on 62% of its budget. The main client stakeholder said “Thank you once again to all at Codegent for your great work on this project”.


ROLE: account management / production / commercial / strategy / IA & UX Consultancy

    British Library – Sounds

    CLIENT: The British Library - Sounds

    WORK: website & mobile site designs, IA & UX Consultancy

    LINK: http://sounds.bl.uk/

    The British Library wanted to redesign the interface for their Sounds Archive, a collection of 45,000 original sound recordings. The breadth of content was considerable and the biggest challenge was to create an intuitive User Interface that would appeal to 2 distinct target audiences; academics and inspiration seekers. 40% of the project’s budget was spent on usability workshops and consultancy. The project completed on 62% of its budget. The main client stakeholder said “Thank you once again to all at Codegent for your great work on this project”.

    ROLE: account management / production / commercial / strategy / IA & UX Consultancy

  • AVG Mobilation
CLIENT: AVG mobilation
WORK: IA & UX, website & mobile site designs
LINK: http://www.avgmobilation.com/en
Skive helped AVG to launch AVG mobilation, an innovative smartphone and tablet security application. We were commissioned to do IA and design work.


ROLE: production

    AVG Mobilation

    CLIENT: AVG mobilation

    WORK: IA & UX, website & mobile site designs

    LINK: http://www.avgmobilation.com/en

    Skive helped AVG to launch AVG mobilation, an innovative smartphone and tablet security application. We were commissioned to do IA and design work.

    ROLE: production

  • Louis Vuitton
CLIENT: Louis Vuitton
WORK: Training game concept
LINK: site not available to public
Louis Vuitton is trying innovative ways to improve its training programme and wants to create a follow up tool to reinforce the existing training programme. They have commissioned us to build an interactive and engaging teaching game for sales associates. The game was to be used internally into the Louis Vuitton training programme and the main objective of this project was to prove the concept of gaming for training is a good one. The client was delighted and had very positive feedback from all the trainers. More training games are to be built. 


ROLE: production / account management

    Louis Vuitton

    CLIENT: Louis Vuitton

    WORK: Training game concept

    LINK: site not available to public

    Louis Vuitton is trying innovative ways to improve its training programme and wants to create a follow up tool to reinforce the existing training programme. They have commissioned us to build an interactive and engaging teaching game for sales associates. The game was to be used internally into the Louis Vuitton training programme and the main objective of this project was to prove the concept of gaming for training is a good one. The client was delighted and had very positive feedback from all the trainers. More training games are to be built. 

    ROLE: production / account management

  • Vauxhall Football
CLIENT: Vauxhall Football
WORK: Facebook applications, website
LINK: http://www.vauxhallfootball.co.uk/
Vauxhall Football, the sponsor of Home Nations Football engaged Skive a year ago to develop a dedicated website as well as a series of Facebook campaigns.


ROLE: production

    Vauxhall Football

    CLIENT: Vauxhall Football

    WORK: Facebook applications, website

    LINK: http://www.vauxhallfootball.co.uk/

    Vauxhall Football, the sponsor of Home Nations Football engaged Skive a year ago to develop a dedicated website as well as a series of Facebook campaigns.

    ROLE: production

  • Pepsi Max – Reward your thirst
CLIENT: Hill & Knowlton
WORK: How do we extend the reach of our microsite campaign?
LINK: Campaign no longer live
Working alongside Hill & Knowlton we devised a facebook prize-draw competition for the fan pages of these Britvic brands to help increase data capture and engagement with users.


ROLE: account management / production / commercial

    Pepsi Max – Reward your thirst

    CLIENT: Hill & Knowlton

    WORK: How do we extend the reach of our microsite campaign?

    LINK: Campaign no longer live

    Working alongside Hill & Knowlton we devised a facebook prize-draw competition for the fan pages of these Britvic brands to help increase data capture and engagement with users.

    ROLE: account management / production / commercial

  • Research Mental Health
CLIENT: Mental Health Foundation
WORK: Website design and  build, on-going projects 
LINK: campaign no longer live


ROLE: account management / production / commercial

    Research Mental Health

    CLIENT: Mental Health Foundation

    WORK: Website design and  build, on-going projects 

    LINK: campaign no longer live

    ROLE: account management / production / commercial

  • UKTI – London Press Service
CLIENT: UK Trade & Investment
WORK: Website design and build - multilingual site
LINK: site no longer live
The site aims to offer weekly stories and pictures that are free to use by journalists worldwide. It reports on latest innovations and developments in UK business, covering all sectors of industry, science and technology as well as creative, cultural and sports articles. Some stories are available in French, German, Spanish, Portuguese, Chinese and Japanese.

ROLE: account management / production / commercial

    UKTI – London Press Service

    CLIENT: UK Trade & Investment

    WORK: Website design and build - multilingual site

    LINK: site no longer live

    The site aims to offer weekly stories and pictures that are free to use by journalists worldwide. It reports on latest innovations and developments in UK business, covering all sectors of industry, science and technology as well as creative, cultural and sports articles. Some stories are available in French, German, Spanish, Portuguese, Chinese and Japanese.

    ROLE: account management / production / commercial

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