EY | Building a better working world

WORK: responsive website

LINK: https://betterworkingworld.ey.com/ 

We were tasked with creating an online scalable platform or “Hub” to house both editorial and brand content for EY. The hub vision is a new focus on creating more meaningful conversations for EY. The content will be the catalyst for engaging with EY’s main audience: Future CEOs.

The site has become a regular and trusted source of inspiration for the C-Suite and Future CEO audiences.

ROLE: pitch (preparation and presentation), full production

EY | Financial services

The campaign was designed to highlight EY’s arrival in Canary Wharf and to amplify public awareness of its financial services offering, through a series of eye catching digital adverts. The campaign combines EY’s digital and FinTech connections while supporting its global purpose of ‘Building a better working world”.

Ogilvy also created a time-lapse video, which demonstrates the close proximity of the new EY office, within the heart of the financial district. 

Role: production

EY | World Entrepreneur of the Year 2015, Monaco

Each year, EY convenes the most dynamic entrepreneurs, innovators and policy shapers at the EY World Entrepreneur Of The Year event in Monaco. (#WEOY)

This global celebration of achievement was created by EY to recognise the accomplishments of the world’s most game-changing entrepreneurs. This event builds on their 30 years of success in running Entrepreneur Of The Year programs in more than 60 countries.

This year (2015), in the spectacular surroundings of Monte Carlo, they chose this event to be the platform for the relaunch of the new EY brand. EY is committed to building a better working world. The search for better working starts with a better question: The better the question. The better the answer. The better the world works.

A simple formula that puts restless curiosity at the heart of some of the most momentous leaps of development for humanity and business. 

The centre piece for the relaunch of the brand at WEOY was the unveiling of EY’s #BetterQuestions Engine; a tool that analyses social big data and uses it to formulate the #BetterQuestions being asked around the world, in real time.
These questions will be harnessed by EY to drive the curiosity of business, to stimulate new and innovative solutions that can provide growth and purpose driven development for their clients. 

To further enhance the celebration of the Entrepreneurial spirit that drives the WEOY event, EY presented the best #BetterQuestions for the world to debate, projecting a 100 foot animation of the Questions as they formed onto the side of the famous Hotel De Paris in the heart of Monte Carlo, for the duration of the week long celebration.

The better the question. The better the answer. The better the world works. #BetterQuestions http://t.co/aloQZGdvqK pic.twitter.com/t1DGzJ0l5z

Role: Production (engine / projection event)

Nescafé | Azera

WORK: Creative and production (photo shoot) of Facebook posts to work alongside the Nescafé Azera TV advert:

“To complete the authentic barista experience at home…” 

Land Rover | 25 Years of Discovery

WORK: Film + microsite

Dominic Chambers, Land Rover Marketing Communications Director said: “To celebrate 25 years of the Land Rover Discovery, we wanted to produce a film about the amazing journeys it has undertaken all over the world. When we started to look into it, we realised that the people who make Discovery what it is - our owners - had already made it. The story of Discovery was simply hidden in the thousands of clips shot about owner adventures all over the world. Discovery owners hold their vehicles dear to their heart and what better way to capture that passion and adventurous spirit than showcasing their own discoveries from the last 25 years.”

Working with an award-winning film director we produce a unique crowd-sourced film featuring video clips of Land Rover Discovery owner adventures from all corners of the world. Owners from over 36 countries accepted the invite to submit home footage of their favourite Discovery moments. Over 1,000 clips totalling an estimated 100+ hours of footage and demonstrating the Discovery’s key qualities of strength, capability and versatility were submitted via social media and directly onto the www.landrover.com website. The final film includes 70 different Land Rover owners from 24 countries: 

ROLE: Production

British Airways | #lookup

WORK: Innovative outdoor campaign

The objective was to raise awareness of the breadth of destinations offered by British Airways, their new routes and frequency of flights. 

We wanted to create something truly engaging to remind us all how magical flying really is.

We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within 200km. The ads not only displayed the flight number, but also where the plane was flying from. Dynamic retail messaging was matched to each route too. 

ROLE: Production

AWARDS:
Cannes Lions (visit website)
Direct | Ambient Media large scale - Grand Prix
Cyber | Branded Tech Digital Billboard - Gold
Cyber | Craft Innovative Use of Technology - Silver
Media | Use of screens - Gold
Media | Use of outdoor - Gold
Outdoor | Digital screens - Gold
Promo & activation | Use of Exhibitions and Digital Installations - Gold
Promo & activation | Use of Other Digital Platforms in Promo Campaign - Bronze
Promo & activation | Entertainment & Leisure - Bronze

D&AD (visit website)
Digital Design | Digital Installations - Yellow Pencil
Integrated & Earned Media | Innovative Media - Yellow Pencil 
Digital Design | Technological Innovation - In Book
Digital Marketing | Innovation Use of Technology - In Book 

ONE SHOW
Interactive | Other Digital Solutions - Gold
Advertising  | Outdoor - Gold
Environmental/Experiential - Bronze
Advertising  | Social Media & Viral Marketing - Silver
Advertising  | Billboards and Transit - Silver

Clear Channel Outdoor Planning Awards
Best Use Of Innovation In Outdoor - Winner
Grand Prize Winner - Grand Prix Winner

Creative Circle
Best Innovation - Gold
Best use of DOOH - Gold

Creative Review Annual
Best In Book

British Airways | My High Life Entertainment

WORK: Facebook app

LINK: http://myhighlifeentertainment.ba.com

My High Life Entertainment is a desktop and mobile Facebook application where passengers can browse the entertainment on their flight, receive customer recommendations on what to take on board and earn Avios along the way if they purchase additional entertainment.

For the user, this lets them know what great world class inflight entertainment BA provide and therefore empowers them to make the most their time onboard by planning their entertainment before they fly.

For the business, it allows BA to understand what customers want to watch, whether through the onboard entertainment or on their own devices, to ensures that BA are purchasing the right content. It also increases customer bonding and relevancy of BA as an innovative brand by demonstrating our passion for making the flight a great experience. It achieves this by utilising creative technology to build a service touchpoint in-between ‘booking’ and ‘boarding’ to reduce one of the pain points in the customer travel journey.

ROLE: production

British Airways | Perfect Days

WORK: Facebook app

LINK: http://perfectdays.ba.com

Perfect Days is a social service that helps you find, discuss, share the things a savvy traveler must do if they only have a day in a destination.

Objectives:

• Allow users to share destination knowledge in a creative and engaging way
• Create user-generated that BA can use to inform and increase direct sales
• Brings BA’s ‘To Fly, To Serve’ ethos to life, by providing a way for users to plan and share their 'Perfect Days’
• Produces user-generated content and insight into customer travel behaviour
• Provides a platform to promote BA holidays and BA’s partner special offers

Benefits to the user:

• Encourages and allows knowledge sharing among fellow travellers
• It’s an engaging way for travellers to plan their 'perfect day’
• Creates a social element, by allowing users to record and share their 'Perfect Days’

ROLE: production

British Airways | To Fly. To Serve.

WORK: website, mobile, tablet

LINK: http://toflytoserve.britishairways.com/

To create a future facing and global marketing campaign that will help deliver British Airways’ customer promise in the next few years and fulfil the key company objectives.

ba.com/toflytoserve is the one place that we tell the To Fly.To Serve. story alongside all of the most relevant proofpoints in a way that helps people learn more or experience.

• It is dynamic in its interaction and design in order to motivate people to explore more of the story.
• It is using compelling imagery and video to immerse people in our continuous change.
• It can be customised by markets so that they can prioritise the content that matters most to their audience.

ROLE: production